So it includes anything on your back cover, anything on your amazon product page, the words that go in any advertisements you use facebook, bookbub, amazon ads, etc. Nov 15, 20 it goes without saying that the cover of your book is key. In your new mindset you will see in a few minutes why you need to provide categories on your book. Well provide book blurbs and book description for a variety of genres, both in fiction and nonfiction. A wellcrafted abstract of your book will not just provide the information that you want to share about your book, but it will also serve as a sales pitch. A wellwritten blurb focuses on key plot elements that will intrigue readers and entice them to purchase your book. This is another way of how copywriting uses writing to.
My list of the best copywriting books for beginners claude hopkins scientific advertising 1923 one of the granddaddies of modern advertising. This last blog post in our threepart series on book cover design talks about working with a book cover designer. She is also a va accredited attorney as of 2015 and is licensed to practice law in new jersey and in new york. You already know that, in fact, everyone does judge a book by its cover. If you are citing descriptive copy or a quotation printed on the cover of a book, its preferable to incorporate the necessary details chiefly, the author of the copy or quotation you are citing, if known, and the source where the copy or quotation appears into the body of. As an author in todays highlycompetitive publishing industry, you have secondsliterally secondsto grab the attention of a prospective reader. Our senior editor, john robin, has extensive experience in crafting effective, brief, clear, and attentiongrabbing back cover copy and other related copywriting aka the blurb package. Aug, 2015 after the book title and front cover, the back cover is the next thing readers look at when deciding whether to make a purchase.
This means all the focus needs to be on the reader their needs and expectations. How do i cite descriptive copy or a quotation from a book. Its the kind of book where on page contains more knowledge than two whole books written by modern advertising knuckleheads. Mar 11, 2020 offering a free book to a large, targeted list in your own genre will attract more subscribers and fans. Back cover copy is the blurb on the back of a book. Oct 26, 2018 nobody ever sees the back cover of a book online. Things are getting back to normal now, which means its time for mailbox mondays. This is why it is so crucial to learn at least the basics, with which the copywriting secrets book will help you. Mar 29, 2019 this article was coauthored by srabone monir, jd.
The space on the back cover of a book for blurbs, which are brief promotional paragraphs, is one of the more valuable spots for book promotion. I just completed a urban fiction novel and need someone to write and edit the back cover jacket the novel is only 92 pages so even if you had to read it to get a description it isnt much work. Apr 02, 2016 this book is short, sweet, and gives great guidance for helping yourself write stellar copy. The descriptive copy included on hardback books is known as jacket, or flap, copy. And while a strong front cover can capture attention, its the back cover that closes the sale. How to write book descriptions for fiction and nonfiction. Technically it isnt a copywriting book its something even better a treatise on the psychology of the american consumer. You might ask, does the back of the book even matter. Our back cover copywriting includes writing the marketing copy for your book s about the author and about the book sections. But once that reader picks up your book and flips to your back cover, this is your chance to sell your book. This book emphasizes the importance of the human touch in copywriting, while steering readers away from writing like robots. Back cover copy includes the book summary and author bio once you wow your potential readers with an excellent front cover, the next part of your book thatll hook them is your back cover copy, which is publishing speak for the information that appears on the back cover. Create a definite, confident voice for your back cover. Writing your back cover copy book designer linda parke.
Back cover copywriting writing a fantastic synopsis of your book is a great next step whether you are just coming off your way or already planning to selfpublish your book. Back cover definition and meaning collins english dictionary. Im mailing you a 305 page book, copywriting secrets how everyone can use the power of words to get more clicks, sales, and profits no matter what you sell or who you sell it to. Copywriting encompasses all the words that go outside your book.
The ultimate guide to writing powerful advertising and marketing copy from one of americas top copywriters kindle edition by sugarman, joseph. Kdp print and ingramspark require you to upload a front cover, spine, and back cover. Some informative blog posts have addressed techniques for creating an effective front cover, but an often overlooked aspect of book cover design is the back of the book. Back cover copywriting tease readers with your book through our back cover copywriting service.
Free book copywriting secrets get more clicks, sales and. You want to look at the bookstore in a new way, as a publisher. In general, the back cover design is composed of the following parts. If you want to protect the use of character, the arrangement of advice or the selection of travel destinations to write about, then registering your work will put the world on notice that this book is your intellectual property. I can help you achieve your dream as an author by writing a master messaging document for your book, which i call a core message platform. This article has helpful approaches to writing back cover blurbs.
How to build the back of a book cover with template. Judging by the cover is the road of least cognitive resistance. Depending on your topic, your writing should emanate authority, compassion, wisdom, insight, humor, suspense, intrigue, mystery, etc. One way you can help them is by printing the principal category the book belongs in on the back cover. How do i cite descriptive copy or a quotation from a book cover or jacket in the text and in the workscited list.
I find this book more a reference than something i am going to read cover to cover. Find out how to a book and protect your rights as an author. This has a bigger impact on the amount of money you make from your business than anything else. Back cover blurbs for books tips for wrting blurbs that. Its so tempting to think if everyone is doing x and i. Whether they see it online or in print, theyll flip it over or click to read the back cover text. Published in the 20s, this book is ancient, but dont let that deter you.
How to make a book cover using wrapping paper just in time for back to school. Jun 10, 2016 a good book cover is essential for your book to be successful. Ive also got an example spreadsheet for you to use. After writing and polishing an entire book, many authors are surprised when they become stuck when trying to write blurbs. Download it once and read it on your kindle device, pc, phones or tablets. Everyone who sees your book will do the same thing. After the book title and front cover, the back cover is the next thing readers look at when deciding whether to make a purchase. Not only will it appear on the book itself, but youll probably use it as your amazon description. If you decide to send us drafts and images, please make sure that the resolution is at 300 dpi. The ability to condense a 100,000word manuscript into 300 words is no easy task, and writing copy for your own book presents unique challenges. These words, if written well, will hook the reader and convince them they need to buy your book. A weak and cheap looking cover doesnt say anything good about the author.
Free bookcopywriting secrets by jim edwards plus bonus training. Choose a voice for your back cover that matches your book and fuel it with emotion. Gary blake and robert bly do a great job of bringing the core of copywriting. Our back cover copywriting service will make sure your book stand out. What exactly should be on the back of a book cover. In book publishing, flap copy or jacket flap copy is the summary of a book which appears on the inside of a hardcover dust jacket. Our team of copywriters will dig deeper into your book message, capture the essence of your work, and find the most exciting part of your story to tell to make sure readers will be pushed to purchase it. You also have the option to send us images or draft designs that will help our designers to have a clear idea how you want your book cover to look like. If you develop it as a secret board, you can reveal it on social media with the same excitement as a cover reveal. Here are six rules to be mindful of before you put pen to paper on your back book cover blurb. Back cover copy includes the book summary and author bio.
Based on your books synopsis, we will write a back cover blurb that suits your genre and converts browsers into. The 15 best copywriting books in 2020 and who should read them. A core message platform is a comprehensive document usually 15 to 20 pages that includes marketing copy for a collection of promotional materials for your book. Great coverage of direct mail and writing for the web, all around very useful book in helping my customers become more profitable plus improve my own sales and marketing materials. There are several reasonable options for getting an appealing cover. Learn what actually protects and how secure your rights are before publishing a book.
Ive never heard it mentioned anywhere else, and the cover looks so innocuous that i probably never would have noticed it on my own. Its not writing the book but writing the back cover text. Despite the old adage, people do judge a book by its cover. As already noted, writing a back book blurb is a marketing exercise. When it comes to influencing sales, your back cover blurb is secondary only to the cover. My top 10 best copywriting books breakthrough marketing secrets. Skimping on your cover quality should not be a reasonable option. In a nutshell, its the 200 odd words on the back cover of your book that describes the book to the reader.
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